System Update: February 1, 2022
Subject: IMPORTANT - 10-DLC Updates from AT&T and T-Mobile
Both AT&T and T-Mobile have provided new updates related to 10-DLC fees.
If you have not yet registered your 10-DLCs (10-Digit Local Codes) with the Campaign Registry you must do so by 2/28 to avoid the $50 T-Mobile registration fees. We handle the process for you. Please click the link to fill out the registration form for each of your active 10-DLCs: https://mpage.info/tcr-brand-registrations
Our team will be reaching out to you in the coming days to inform you if you have any active 10-DLCs and to ensure you are aware of these deadlines and actions required on your part.
**Please note that these changes are specific to 10-DLCs and not short codes or Toll-Free numbers**
AT&T
AT&T's grace period for 10-DLC registration will end on March 1st, 2022. All 10-DLCs should be registered with the Campaign Registry to avoid being blocked.
Effective March 1st, 2022, the following carrier surcharges continue to apply for Registered campaigns:
- SMS will be flat rated for all classes at $0.002 per outbound message (MT)
- MMS will be flat rated for all classes at $0.0035 per outbound message (MT)
Any NON-Registered traffic is subject to being blocked. Non-registered traffic will be slowed down to P2P throughput rates (1-2 msgs/second).
Effective March 1st, 2022, the following carrier surcharges apply for NON-Registered campaigns:
- SMS will be flat rated for all classes at $0.004 per outbound message (MT)
- MMS will be flat rated for all classes at $0.005 per outbound message (MT)
Additional Details: AT&T will announce changes to their shared short codes policy and enforcement time frames after the grace period ends on March 1st, 2022.
T-Mobile
T-Mobile will end their grace period for 10-DLC campaign activation Fees effective March 1st, 2022. For clarity, on or after March 1st, a $50 campaign fee will be charged for each 10-DLC campaign that is activated or migrated.
In addition, an increase to the per message carrier surcharges for all NON-Registered "grey route" traffic will be in effect as of March 1st, 2022, as outlined below:
Current:
- SMS: $0.003
- MMS: $0.01
Effective 3/1/22
- SMS: $0.004
- MMS: $0.013
Should you have any additional questions, please do not hesitate to contact us directly.
System Updates URL https://urlme.us/C4E6E
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